Disclaimer: This isn't a motivational blog post with five actionable tips at the end. This is just my mind trying to sort itself out by writing down my thoughts. No big learnings, no wisdom – just raw thoughts about a struggle I haven't experienced like this before.

It's been almost a year now since I sold my online marketing agency.

Initially, I thought this would lead me to focus more intensely on the future and see what else I could build. At the beginning, I was very euphoric and thought, "Yeah, this will work out." I gave myself two to three months to find myself a bit.

I had plenty of ideas; not having enough ideas was never my problem.

Then I got hired as a freelancer at a company. The idea was okay in itself, and I put the project at the forefront. However, by now it has become clear: it probably won't work out in the long term. Or rather, I'm just one part of the whole. And even if it continues for a while longer, first, it doesn't cover all my costs, and second, it's not what I want to do full-time.

I want to focus on something. Full-time. My thing.

This led me to the brand "Futurenaut" (it took me ages to settle on this name), where I thought, "Yeah, I'll do something with all these AI tools; Gen AI interests me."

However, I noticed again that my... I don't want to say ADHD kicks in, but generally, this "Master of Many" thing. There's this English saying: "Jack of all trades, master of none." That actually applies to me exceptionally well.

I can't manage to concentrate on one thing.

For example:

• I wanted to do live vibe-coding projects

• Then I wanted to do AI consulting

• Then I wanted to build an AI influencer

• Act as a content creator on TikTok

• Continue the TMZ Crypto blog

• Become a DJ and make music

Some of these projects go together well, yet you still have to pursue each of them as a full-time job to at least have the chance to become successful. And I can't do five full-time jobs simultaneously.

Yeah, and now here's the blog. You can see there were basically only three posts: "Hello", then one post, and already "A New Beginning" again, a year in between.

That's nothing new for me either. This often creeps in with me. I've started ten thousand blogs, websites, and things, but never really followed through with anything.

And now I'm noticing this properly for the first time: Otherwise, I always saw this as a side project because I had my main thing, which is now basically gone. I can't continue like this. Because if the projects don't make money and I don't focus on anything, then nothing gets finished either.

This abundance of options is overwhelming me. At the moment, I'm really struggling to find a focus and decide: 'OK, you're doing this first. This is next."

The financial aspect doesn't make things any easier. The fact that I don't have immense pressure probably doesn't help me commit faster. At the same time, I can see the money decreasing. This can't continue forever, and nor do I want it to.

For the first time in 20 years, I'm not sure what I'm opening my laptop for in the morning.

TI didn't know about these kinds of struggles. I always had a goal or something to focus on. Everything else was a side project. It's like when you're employed – you have your goal, which is your work, and everything else is a bonus.

The individual learnings now are really just these:

I'm forcing myself – like today – to almost walk around with blinders like a horse. Close all tabs. And as soon as I notice I'm not doing what I should, I call myself back and really say: "Hey, hands off the phone or whatever – back on track."

I'm like a wild horse running across the prairie instead of taking a straight path. And now I really have to expend a lot of energy to stay on this path. To get one small step further forward.

For example: Finishing the website. I could work on it forever. I try my best to follow the principle "Make it exist, then make it pretty" – but even with that, I'm struggling right now.

Yeah. That's not easy for me.

No idea, honestly. But this blog post exists now. That's already a step.

Perhaps this marks the start of actually following through with something, rather than starting another "New Beginning" and then disappearing after three posts.

Then again, maybe it's just a way of documenting the struggle that it is right now. A wild horse learning to stay on the path.

We'll see.

— Wenzel

Disclaimer: This isn't a motivational blog post with five actionable tips at the end. This is just my mind trying to sort itself out by writing down my thoughts. No big learnings, no wisdom – just raw thoughts about a struggle I haven't experienced like this before.

It's been almost a year now since I sold my online marketing agency.

Initially, I thought this would lead me to focus more intensely on the future and see what else I could build. At the beginning, I was very euphoric and thought, "Yeah, this will work out." I gave myself two to three months to find myself a bit.

I had plenty of ideas; not having enough ideas was never my problem.

Then I got hired as a freelancer at a company. The idea was okay in itself, and I put the project at the forefront. However, by now it has become clear: it probably won't work out in the long term. Or rather, I'm just one part of the whole. And even if it continues for a while longer, first, it doesn't cover all my costs, and second, it's not what I want to do full-time.

I want to focus on something. Full-time. My thing.

This led me to the brand "Futurenaut" (it took me ages to settle on this name), where I thought, "Yeah, I'll do something with all these AI tools; Gen AI interests me."

However, I noticed again that my... I don't want to say ADHD kicks in, but generally, this "Master of Many" thing. There's this English saying: "Jack of all trades, master of none." That actually applies to me exceptionally well.

I can't manage to concentrate on one thing.

For example:

• I wanted to do live vibe-coding projects

• Then I wanted to do AI consulting

• Then I wanted to build an AI influencer

• Act as a content creator on TikTok

• Continue the TMZ Crypto blog

• Become a DJ and make music

Some of these projects go together well, yet you still have to pursue each of them as a full-time job to at least have the chance to become successful. And I can't do five full-time jobs simultaneously.

Yeah, and now here's the blog. You can see there were basically only three posts: "Hello", then one post, and already "A New Beginning" again, a year in between.

That's nothing new for me either. This often creeps in with me. I've started ten thousand blogs, websites, and things, but never really followed through with anything.

And now I'm noticing this properly for the first time: Otherwise, I always saw this as a side project because I had my main thing, which is now basically gone. I can't continue like this. Because if the projects don't make money and I don't focus on anything, then nothing gets finished either.

This abundance of options is overwhelming me. At the moment, I'm really struggling to find a focus and decide: 'OK, you're doing this first. This is next."

The financial aspect doesn't make things any easier. The fact that I don't have immense pressure probably doesn't help me commit faster. At the same time, I can see the money decreasing. This can't continue forever, and nor do I want it to.

For the first time in 20 years, I'm not sure what I'm opening my laptop for in the morning.

TI didn't know about these kinds of struggles. I always had a goal or something to focus on. Everything else was a side project. It's like when you're employed – you have your goal, which is your work, and everything else is a bonus.

The individual learnings now are really just these:

I'm forcing myself – like today – to almost walk around with blinders like a horse. Close all tabs. And as soon as I notice I'm not doing what I should, I call myself back and really say: "Hey, hands off the phone or whatever – back on track."

I'm like a wild horse running across the prairie instead of taking a straight path. And now I really have to expend a lot of energy to stay on this path. To get one small step further forward.

For example: Finishing the website. I could work on it forever. I try my best to follow the principle "Make it exist, then make it pretty" – but even with that, I'm struggling right now.

Yeah. That's not easy for me.

No idea, honestly. But this blog post exists now. That's already a step.

Perhaps this marks the start of actually following through with something, rather than starting another "New Beginning" and then disappearing after three posts.

Then again, maybe it's just a way of documenting the struggle that it is right now. A wild horse learning to stay on the path.

We'll see.

— Wenzel